There's no doubting that video marketing has been increasingly popular and accessible to brands in recent years. While famous sites such as TikTok, Facebook, and Instagram, as well as your website, are excellent areas to invest in, having a YouTube channel may be the best way to market your business, as people spend one billion hours every day viewing videos on this platform.
YouTube, dubbed the world's "second-largest search engine," can help people find your content fast and generate interaction provided you know a few strategies and grasp the fundamentals of creating great videos. Here are the best tips for how to grow a youtube channel fast
1. Search For Unused Video Keywords
Video keyword research is critical when it comes to YouTube.
In fact, selecting the appropriate keyword can make or break your video's performance.
How to find keywords for your YouTube videos :
- Build a list of "Seed Keywords.
Seed Keywords are phrases that cover a wide range of topics.
For example, if you were in the fitness niche, your Seed Keywords would be
- Cardio
- Running
- Zumba
see how that works? These are broad topics for which you can make videos.
Now, let me be clear:
You will not optimize your videos for any of these terms (they are too competitive).
However, a list of Seed Keywords is quite useful for the next phase
- Next, type your seed keywords into YouTube search
It's now time to convert a seed keyword into a multitude of long-tail keywords.
How to do this?
Take a look at YouTube Suggest. it works like google
Put the seed keyword into YouTube. and look at the keywords that YouTube recommends.
- Lastly, look for keywords with minimal competition.
you should have optimized your videos around keywords that Get lots of searches and Aren't too competitive
Of course, you need to go to TubeBuddy
This tool displays statistics for each keyword in the search results
That way, you can detect if a keyword is too competitive
2. Create Videos That Are Optimized For “Watch Time”
The more people who watch your videos, the more likely it is that they will appear in YouTube's search or recommendation features.
YouTube goes on to explain, "Now, when we recommend videos, we focus on those that increase the amount of time that the viewer will spend watching videos on YouTube, not only on the next view but also following views."
That's a lot of pressure — not only do you have to attract people to watch your videos, but you also have to attract viewers who will continue to watch after they've finished with your channel.
Here are some suggestions for increasing your channel's watch time and, as a result, appearing more frequently in search and recommendation results.
- Begin with an attractive intro
The first step is to attract your audience's interest. Grab their interest quickly—what that's Google recommends. The initial 15 seconds are crucial in making it happen.
According to Google's YouTube Playbook for Brands and Agencies:
-Make the initial frame attractive,- visually, through personality, or through messaging.
-Speak to the viewer, not the entire audience
-Ask a question or do something to stimulate their interest.
-show them what to expect in the preview
- Break the video into chapters
Chapters on YouTube, like chapters in books, make it easier for viewers to understand what will happen next.
- Tell stories
Storytelling is effective for both entertaining and educational audiences. Investigate how to tell your story uniquely and engagingly that your audience will enjoy (i.e., keep watching).
Consider the video as a story, both in terms of narrative and on-camera presentation, no matter how long it is.
- Create longer videos
To achieve the same total watch time as a longer video with fewer viewers, a shorter video requires larger viewers. Longer videos can be more targeted to your niche audience while still achieving the watch time that YouTube's algorithm prefers.
Consider how you can make some of your existing but underperforming short videos longer. Make those short videos private or delete them after you've published the longer video.
- Use YouTube analytics
Examining your YouTube analytics can provide you with a wealth of information about your videos and the channel's micro and macro views. You can see viewership in terms of days, times, and so on. Data is also visible on the videos themselves. The drop-off times should be of particular interest. You can then go back and look at the content around those timestamps to see what's not working. You can use this information to improve future videos and revise existing ones.
3. Optimize Your YouTube Videos
You can always work on making your YouTube channel more SEO-friendly, whether you're just getting started or have been on the platform for a while.
Follow these tips to optimize your videos :
- Use a targeted keyword when naming the video file
Rename the file with one of your targeted keywords related to your video before uploading it to YouTube. While YouTube cannot "watch" your video to determine what it is about, the file name will provide the crawlers with information about the context of your content.
- Optimize the video titles and descriptions
Before your video can be published, you must give it a title and a description. Now is the time to add more keywords and keyword phrases to your list. Within the title and description, these should fit and flow naturally. The title should be simple and straightforward, and it should describe the video's content.
More characters are available in the description, allowing you to include more keyword phrases. However, YouTube only shows the first 100 characters of a description before requiring users to click "see more" to see the rest. If you want users to see a call-to-action, make sure it's within the first 100 characters.
- Tag your video with popular keywords that relate to your topic.
To let viewers know what your video is about, YouTube's official Creator Academy recommends using tags. But you're not only informing your viewers; you're also informing YouTube. Tags help YouTube "understand the content and context of your video," according to the platform.
As a result, YouTube will be able to associate your video with similar videos, potentially expanding the reach of your content. However, choose your tags carefully. Use an irrelevant tag only if you think it will get you more views; otherwise, Google may punish you. Similarly to your description, start with the most important keywords, a good mix of common and long-tail (as in, those that answer a question like "how to do I?") terms.
- Categorize your video.
After you've uploaded a video, go to "Advanced settings" and categorize it. Choosing a category on YouTube is another way to group your video with similar content so that it appears in different playlists and is seen by more people who share your interests.
- Use an SRT File to add subtitles & closed captions
Subtitles and closed captions, like much of the other text we've discussed here, can help with YouTube search optimization by highlighting important keywords.
You'll need to upload a supported text transcript or timed subtitles file to add subtitles or closed captions to your video. You can also directly enter transcript text for a video so that it auto-syncs with the video in the former case.
Subtitles are added similarly, but you have the option of limiting the amount of text displayed. To access either, go to your video manager and select "Videos" from the "Video Manager" menu. Locate the video to which you want to add closed captioning or subtitles, and select it using the drop-down arrow next to the edit button. After that, select "Subtitles/CC." You can then choose whether you want subtitles or closed captioning.
You'll need to upload a supported text transcript or timed subtitles file to add subtitles or closed captions to your video. You can also directly enter transcript text for a video so that it auto-syncs with the video in the former case.
Subtitles are added similarly, but you have the option of limiting the amount of text displayed. To access either, go to your video manager and select "Videos" from the "Video Manager" menu. Locate the video to which you want to add closed captioning or subtitles, and select it using the drop-down arrow next to the edit button. After that, select "Subtitles/CC." You can then choose whether you want subtitles or closed captioning.
- Add Cards and End Screens to increase your YouTube channel's viewership.Cards
Have you ever seen a small white, circular icon with an I in the center appear in the corner of a video, or a translucent bar of text inviting you to subscribe? Cards are "preformatted notifications that appear on desktop and mobile that you can set up to promote your brand and other videos on your channel," according to Creator Academy.
A single video can have up to five cards, and there are six different types:
1. Link cards, which connect readers to an external site, an authorized crowdfunding platform, or an authorized item sale platform.
2. Channel cards that guide viewers to a different channel.
3. Donation cards to stimulate fundraising for charitable groups in the United States.
4. You can use fan funding to encourage your viewers to contribute to the creation of your video content.
5. Poll cards, which ask viewers a question and allow them to vote on a response.
6. Video or playlist cards, which link to other YouTube content of this kind
- End Screens
End screens provide comparable information as cards, but as you might expect, they don't appear until the video has finished and are more graphically detailed. On the video below, an excellent example is an overlay with a book image and a visual link to learn more:
There are a variety of detailed instructions for adding end screens based on the type of platform you want to build them for, as well as the varied forms of content that YouTube allows for them. Google explains how to optimize for all of those factors in this article.
It's crucial to remember that YouTube is always testing end screens to improve the viewer experience, so "your end screen, as specified by you, may not show" at times. Consider these variables when deciding whether to use cards or end screens.
These elements may appear confusing and time-consuming, but keep in mind that the number of time individuals spends watching YouTube on their television has more than doubled year over year. There is an audience to be discovered there, and optimizing for YouTube increases your chances of being discovered.
Now, the majority of the SEO strategies above rely on you successfully picking a keyword and promoting your video. And not all of those suggestions can be implemented solely through YouTube. Consider using any of the tools listed below to optimize your video for search to get the most bang for your budget.
4. Use YouTube SEO tools
all successful YouTubers use some tools that help them grow their channels and increase views
We will point out some important tools that will help you
Since you are a YouTuber of course you need to use TubeBuddy.
TubeBuddy is a video platform that manages the creation, development, and promotion of your YouTube content. It has an automatic language translator (which helps you rank for non-English keywords), a keyword explorer, tag suggestions, a rank tracker for your published videos, and other features.
This is a Chrome extension that you can get from Chrome's web store by clicking the link above. It will help you examine how and why specific YouTube videos do so well. This includes the tags a video has been optimized for, its average view time, and even the rate at which that video is getting traffic.
The vidIQ tool then generates an SEO "score" that you can use to develop content that matches (or outperforms) the results you now see on YouTube.
This is a Chrome extension that you can get from Chrome's web store by clicking the link above. It will help you examine how and why specific YouTube videos do so well. This includes the tags a video has been optimized for, its average view time, and even the rate at which that video is getting traffic.
The vidIQ tool then generates an SEO "score" that you can use to develop content that matches (or outperforms) the results you now see on YouTube.
SEMrush is a complete SEO software that allows you to track a website's ranking, estimate organic traffic from each keyword, and analyze keywords for which you might wish to develop new content.
Keywords Explorer is a famous SEMrush function that allows you to check up multiple details about a keyword you're interested in. And, as shown in the screenshot above, you may narrow down your term results by the search engine, including YouTube.
SEMrush Keywords Explorer displays the monthly search volume for a keyword, the number of clicks obtained by videos ranking for that word, related keywords, and more.
You may be heard with Canva as a design template for producing various types of cards, images, logos, and more. It just so happens that this well-known product includes a Thumbnail Creator designed just for YouTube videos.
As mentioned in the preceding guidelines, thumbnail graphics are essential for marketing your content in YouTube search results and enticing users to click on your video. Using Canva's Thumbnail Creator, you can generate the best preview image for your video in the 1280 x 720-pixel dimensions required by YouTube.
Cyfe is a huge software suite that includes a web analytics platform among other things. On this platform, you can track page performance across all of your website properties, including YouTube, as well as where each page's traffic is coming from.
Aside from traffic data, Cyfe can show you which keywords you're ranking for and which are the most popular across multiple search engines. Sounds similar to Google Analytics or Moz, doesn't it? That's because Cyfe incorporates data from both of those tools, as well as others.
A great YouTube channel begins with good content, regardless of the SEO advice or tool you use. When your viewers find you, make sure they have something high-quality and relevant to watch.
5. Engage with your audience
It is important not to forget the fact that YouTube is a social media platform that involves social interaction. You're missing out if you only post videos without encouraging comments and discussion
YouTube rewards channels that have a high level of engagement, which includes total time spent on the channel, watch time, likes and dislikes, and, most crucially, comments. So, if at all possible, attempt to respond to every comment you receive and encourage users to interact using audio/visual suggestions.
You can also take the time to engage with other channels, which could be a brand comparable to yours or simply one you like. You should not always wait for the audience to take the initiative. Post questions or comments that can promote engagement by asking pertinent content-related inquiries or simply asking what items they like to see on your channel or would want to see more of. Also, remember to thank
6. Use Thumbnails
A thumbnail is a visual icon that can be clicked to view the content of a YouTube video. Thumbnails are utilized on every YouTube video and are thought to play a significant role in a video's click-through rate and views.
Why Are Thumbnails Necessary?
This is because YouTube viewers rely on thumbnails to help them determine which videos to watch. It's not an exaggeration to suggest that your thumbnail can make or destroy your entire video.
Unfortunately, creating a thumbnail that sticks out is difficult.
After all, your video is up against thousands of others, many of which employ personalized thumbnails.
To make this easy you need to go to TubeBuddy, it will help you to do this step so fast and so easy. watch the video below :
source by : TubeBuddy
7. Start creating (and promote) Optimized Playlists
Playlists are an underrated method for increasing views (and subscribers)
Playlists have the power to boost your "watch Time."
And watch Time is a ranking feature that YouTube takes very seriously.
Youtube says about watch time :
When viewers watch anything else on YouTube after seeing your video, it helps your channel.
and when you create content that encourages people to watch more of your channel, you're helping us."
- YouTube Creator Academy
As an example, if Someone begins to see a video from your channel. And when they're finished, they close their browser.
People are leaving YouTube because of your video. As a result, that video will be downgraded.
On the other side: If someone begins to watch your video. They then watch another video after they've finished.
This time, people are staying on YouTube because of your video. As a result, they'll promote it.
When someone finishes watching a video from a playlist, it automatically switches to the next video in the playlist.
8. Promote Videos To Your Audience
You're probably aware that YouTube is the world's second-largest search engine. However, this does not imply that you can simply post a slew of optimized videos and expect people to watch them.
You'll need to give your YouTube videos a little "push" to get them started, just like you would with blog articles.
This push could involve sharing video snippets on social media, sending a message to your email list, or even using email outreach
9. Convert Viewers to Subscribers
So you've decided what kind of videos you want to make and you're routinely producing content. Now, how can you ensure that your viewers become subscribers?
- Include a call to action.
You should definitely include a call to action in each of your videos. Inform viewers that they should follow you to avoid missing out on future videos like the one they just watched.
Add annotations and buttons on the screen to help them understand the message and act on it.
- Set a subscriber goal.
Set a sensible target for the number of subscribers you wish to reach. Make it clear to your audience that you want to get there.
If they already follow you on YouTube, they'll tell their friends to do the same. If they don't already follow you, there's a strong possibility they'll want to support you out, especially if they liked your video.
- Offer something to your audience.
Tell your audience that if they help you to achieve your subscriber target, you will give them something special. Maybe you'll cover a hot issue that a lot of people have been asking about, or maybe you'll get a strange haircut, or maybe you'll announce a particular number of subscribers.
They are more inclined to follow if you give them a cause to.
- Get featured on other channels.
Find other YouTubers who create content that is comparable to yours and offer to promote them on your channel. In exchange, they will very certainly opt to highlight you as well, and both of you will gain from the additional exposure in front of an audience that already appreciates your type of content.
- add a subscribe button to your End Screen.
Obviously, only a small percentage of people will watch your video all the way through.
Those who DO view the entire video, on the other hand, are ready to subscribe.
The End Screen button makes it simple for viewers to subscribe to your channel.
I hope this article gives you real value and enjoy with it
nothing is easy these days, work hard on your channel and all your dreams will come true
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